Utilising The Annex’s key relationships with all major DSPs to obtain results to align with each artist. Growing presence both on and offline.
Digital marketing spends in market (and globally), managing budgets and overall strategy to obtain new audiences, and deeper fan engagement. We can also execute outdoor & radio, TV advertising.
In collaboration with artist/management team, devising social media strategy and implementing cross-platform. Using data/analytics and trends to ensure content is optimised.
Increasing visibility of content on platforms by working on positioning, engagement, and analytics to understand who the audience is and how to reach them.
Our team create a bespoke overall marketing strategy, taking into account current audience, trends, goals, and leading market innovation. D2C & e-commerce strategy for album campaigns.
Briefing and hiring external teams for content creation (music videos, artwork, short form etc.) Devising and driving any experiential marketing around release.
Audience analysis, combining artist data, previous releases, current music market, and growth opportunities.
Working closely with artist teams, The Annex can drive content strategy, considering all platforms to optimise engagement and build a unique voice alongside engaging content.