The annex is a marketing services business working with talent, management and labels to deliver tailor-made marketing strategy and bespoke product launches and campaigns. We offer a wide range of services, which include dsp strategy, project management, international exploitation and creative direction. Our commitment is to optimise the effectiveness of your product campaign within agreed budgets and on-time. With more than two decades of experience - clients can benefit from mardi caught’s international marketing skills honed in her previously held roles in the uk as international marketing and promotions manager for emi, vice president of talent and music at mtv uk and general manager of columbia music sony uk. While at mtv in the uk mardi served as a judge for the mercury music prize and also the bbc sound of 2006. She returned to australia in 2009 to take up the gm role of day one entertainment at sony music australia, before heading to warner music to head up the frontline marketing division. The annex will tap into UNIFIED’s global network further enhancing the company’s worldwide reach.


If you'd like to get in contact with us, please email Mardi at